Press, Racing, Rally
Verena Mei
Verena on Vice Media's "Broadly Meets"

Broadly Meets Verena Mei. The story of an American female rally driver, and what it's like to compete head-to-head in a male-dominated sport. 

Verena on Vice Media's "Broadly Meets"
Rally, Racing, Press, News
Verena Mei
Microsoft Lumia's Person of Action: Verena Mei

See how Verena uses her Lumia to capture life on the open road!

Microsoft Lumia's Person of Action: Verena Mei

tokidoki

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Verena Mei returns to the 2013 Rally America National Championship, Oregon Trail Rally with Upgraded #335 tokidoki/TrueCar Ford Fiesta

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RA logo

Verena Mei and Leanne Junnila are back for their second year at Oregon Trail Rally! Last year the only all-female Rally America National Championship team, placed top-10 overall in the B-Spec TrueCar Ford Fiesta #335. This year Verena's tokidoki/TrueCar Ford Fiesta has moved up to the G2 class while still running the stock 1.6L 120hp Fiesta engine.

"Oregon Trail is my favorite event of the Rally America season, and I'm excited for it to start! I love the mix of tarmac, tight & twisty, and fast & flowing stages.” said Mei. “With all the long straights, and having a major horsepower disadvantage, I’m going to be pushing hard to keep my speed up in the corners. This weekend I have Fiesta R2 front brakes which allows me to brake so much later, and I'll be able to shave off a lot of time. I came into the 2013 season with a whole different mind set, more experience and confidence . . . I'm going for it!"

As always, Verena will be bringing something special to the race for the fans. Verena Mei's 2013 tokidoki hero card will make its debut this weekend at Oregon Trail Rally and will include original art by tokidoki co-founder Simone Legno and the new “Star Girl” tokidoki character based on Verena. There will also be new tokidoki x Verena Mei stickers - including the "Star Girl", “Rally Porcino” character. Last but not least there will be a contest sponsored by tokidoki!

tokidoki Verena Mei Twitter contest!

Verena's fans can enter to win $75 in tokidoki / TKDK merchandise!

How to enter: 1) Follow @VerenaMei on Twitter  2) retweet her "follow @VerenaMei on the Oregon Trail" post
One winner will be randomly selected and announced on 5/10/13

Source: Rally America

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Verena Mei Secures Continued Sponsorship Support from Tokidoki

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Verena Mei Secures Continued Sponsorship Support from Tokidoki

Tokidoki, the pop culture brand meaning “sometimes” in Japanese, is speeding onto the racetrack this year with its continued sponsorship of TrueCar/Star Girl Racing Rally Driver Verena Mei, driver for the only all-female team in the 2013 Rally America National Championship.

tokidoki is thrilled to support rally racing through sponsorship of Mei and her team. “Verena is a great driver, and she embodies the tokdioki spirit. She is tough and aggressive behind the wheel, while still being feminine and fashionable out of the car,” says tokidoki creative director, Simone Legno. “We’re excited to be a part of Verena’s winning team.”

Verena and her co-driver, Leanne Junnila won the B-Spec Championship in 2012 started their 2013 season by placing 5th in 2WD National Class at last weekend’s Rally America’s Sno*Drift.

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tokidoki Announces Sponsorship of TrueCar/Star Girl Racing Team Driver Verena Mei

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tokidoki Announces Sponsorship of TrueCar/Star Girl Racing Team Driver Verena Mei

tokidoki, the pop culture brand meaning “sometimes” in Japanese, is speeding onto the racetrack this year with its continued sponsorship of TrueCar/Star Girl Racing Rally Driver Verena Mei, driver for the only all-female team in the 2013 Rally America National Championship.

tokidoki is thrilled to support rally racing through sponsorship of Mei and her team.  “Verena is a great driver, and she embodies the tokdioki spirit.  She is tough and aggressive behind the wheel, while still being feminine and fashionable out of the car,” says tokidoki creative director, Simone Legno.  “We’re excited to be a part of Verena’s winning team.”

Verena and her co-driver, Leanne Junnila won the B-Spec Championship in 2012 started their 2013 season by placing 5th in 2WD National Class at last weekend’s Rally America’s Sno*Drift.

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TrueCar/Star Girl Racing Return for 2nd Year in Rally America

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TrueCar/Star Girl Racing Return for 2nd Year in Rally America

After their first year in Rally America where they finished 4th in overall 2WD and won the 2012 B-Spec Championship – the first all-female team to win any championship in Rally America’s history, Verena Mei and Leanne Junilla return to Sno*Drift today in Atlanta MI where temperatures will reach a low of – 9 degrees and snow is expected. The competition will be intense with both Ken Block and the 2012 overall champion, David Higgins both running.

"I've never been more excited to race than I am at Sno*Drift this year.” Said Mei, “Now that I have a rally season under my belt, have been working with Leanne for a year now, and more confidence behind the wheel, this race is a completely different race for me than last year."

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Verena and Porcino at the New England Forest Rally

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Verena and Porcino at the New England Forest Rally

Join us in celebrating Verena’s one year anniversary in rally racing! She always brings her good luck charm, Porcino, and we know he has loved every minute of the ride! Check out some pictures of Verena and Porcino at the New England Forest Rally below, and stay tuned because Verena and Porcino are taking the rally world by storm!

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Porcino’s Indianapolis 500 Adventure!

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Porcino’s Indianapolis 500 Adventure!

Our very own Porcino got the chance to hang out at the Indianapolis 500 over Memorial Day weekend with TrueCar rally driver Verena Mei! Porcino was incredibly excited to be able to attend, and luckily for us he took tons of pictures!

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Verena Mei and Porcino Finish Top 10 in the 2012 Oregon Trail Rally

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Verena Mei and Porcino Finish Top 10 in the 2012 Oregon Trail Rally

Portland, OR, May 9, 2012 – TrueCar Rally America Driver Verena Mei and her Co-Driver Leanne Junnila finished one of the most technical and demanding events in the Rally America National Championship at the top of the Factory B-Spec Class and top 10 overall in the 2012 Oregon Trail Rally, in a field which included 350 horsepower, AWD Open Class cars and competition from drivers including former British Rally Championship, Winner David Higgins.

Source: tokidoki 

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tokoidoki Creates “Star Girl” Character for Verena Mei’s #335

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tokoidoki Creates “Star Girl” Character for Verena Mei’s #335

tokidoki/TrueCar Ford Fiesta to Début at Rally America’s 2nd 2013 National Championship Event: “The Rally in the 100 Acre Wood”

If the new graphics on the #335 tokidoki/TrueCar Ford Fiesta look familiar, look to the drivers seat. Lead sponsor tokidoki has created a new character based on driver Verena Mei’s passion for racing, fashion and all things tokidoki. The character has been named “Star Girl” in honor of Mei’s Racing Team and lifestyle brand, Star Girl Racing.

“This is really taking sponsorship to a different level” said Tim O’Neil, co-sponsor and owner of Team O’Neil “bringing in such a great non-endemic brand is one thing, them creating a racing character based on a driver to go with their branding is very smart and brings new possibilities to the sport.”