tokidoki, the pop culture brand meaning “sometimes” in Japanese, is speeding onto the racetrack this year with its continued sponsorship of TrueCar/Star Girl Racing Rally Driver Verena Mei, driver for the only all-female team in the 2013 Rally America National Championship.
tokidoki is thrilled to support rally racing through sponsorship of Mei and her team. “Verena is a great driver, and she embodies the tokdioki spirit. She is tough and aggressive behind the wheel, while still being feminine and fashionable out of the car,” says tokidoki creative director, Simone Legno. “We’re excited to be a part of Verena’s winning team.”
Verena and her co-driver, Leanne Junnila won the B-Spec Championship in 2012 started their 2013 season by placing 5th in 2WD National Class at last weekend’s Rally America’s Sno*Drift.
After the race, Mei exclaimed “I love having my favorite tokidoki character Porcino along for the ride, and the fans love him too. We’re going to have a great season!”
About tokidoki® tokidoki, which translates as “sometimes” in Japanese, is the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. This innovative company is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships with the likes of mega brands such as, Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Onitsuka Tiger, Marvel and others. tokidoki is sold in its own retail stores located in Milan, Los Angeles and Santa Monica, CA. For more information, please visit www.tokidoki.it.
About Verena Mei/Star Girl Racing Professional Rally Driver Verena Mei and her Star Girl Racing Team have been empowering women in action motorsports since competing in the inaugural season of Formula DRIFT in 2004. Verena went onto win the 2008 Time Attack Drift Class Championship using alternative fuel, and the 2012 Rally America B-Spec Championship. Verena and Star Girl Racing also create motorsports inspired fashion bearing the Star Girl Racing Team brand. For more information please visit www.verenamei.com